Primark #SS15

Pastels, prints, metallics and more are all what make up Primark’s Spring-Summer 2015 collection.  I am far from an avid follower of fashion campaigns, but when it came to Primark's collection, it was too good to resist.

All the summer bright colors, geometric shapes, florals, holographics are making me anticipate the summer even more now. And this is coming from a girl who shops for summer clothes year-round.

Ah, it's honestly too hard to describe Primark's new reveal in one word, so please excuse the use of all these adjectives, but there is no other way to describe this is a mix of electrifying limes, fuchsias and citrus with delicate pastels, whites for balance and a free-spirited boho theme. If you don’t mind making a statement (which I'm all for), these clever cuts, bright colors and standout prints are definitely for you. Mix and match items from the collection or bring your own twist for a hot casual day out or for a party on breezy-summer night. 

If I could get my hands on this long sleeveless cardigan, I would pair it with high-waisted jeans, navy-gold wedges, a print crop top, light-colored distressed denim jeans and a gold watch to top it off. 

P.S. I have to admit I'm love with the collection as much as I'm in love with the lip color of the models.

I'm a lover of all things lace, so when it came to this crochet lace crop top I couldn't resist. Primark's gold-chained tropical clutch would also make its way into my shopping bag. I would pair it with brassy pointed-toe flats, a royal purple mermaid skirt and a brassy necklace.

The only downside to this collection is that Primark is a UK store. But, a fellow blogger told me that Primark would be making its debut in America by opening a store in Boston. If anyone asked me, I’d say a Soho corner would be even more fitting for their debut in America. But, if they remain true to Boston, a 4-hour trip to Primark might just be worth it.

Until then, I’ll have to stick to Topshop, Forever 21, H&M and the like. 

What's your favorite item from this Primark's collection?